This celebrated New York Times bestseller is a book that is changing the way Americans think about selling products and disseminating ideas. In this book Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
‘Provided some profoundly suggestive arguments and insights…Fascinating’ - Sunday Telegraph
‘A wonderfully offbeat study of that little-understood phenomenon, the social epidemic’ – The Daily Telegraph
‘A fascinating book that makes you see the world in a different way’ - Fortune
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