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Cracking the Corporate Culture Code - Steve Simpson
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$33.00 (including 10 % tax)
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Why is customer satisfaction on the decline worldwide? Why are so many so-called "customer centric" strategies failing to make an impact?
Why are organisational cultures so intransigent? These are just some of the questions that have lead ground breaking author Steve Simpson to write this book. In compelling style, Simpson contends that many organisations have got it wrong in their approaches to service improvement. He argues the case for organisations to centre-in on the key determinant of business performance – their culture.
What truly sets this book apart is its introduction of a potent yet simple concept, termed ‘UGRs™’. You are taken on a journey that demonstrates the power of UGRs™ to dictate corporate performance, and most importantly you are guided through a range of strategies that will enable you to unleash a service revolution. “The concept of UGRs makes so much sense to so many people at all levels. Steve, I know you’re on to something really important in this area.” – Roger Andrew, CEO and Managing Direct, Andrew House Publishing
“I am certain that Steve Simpson has discovered a simple yet profound approach to organisational culture that can be of tremendous value to managers and human resource professionals.” – Professor Ron Cacioppe, Managing Director, Senior Management Centre
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