At TEDxUSC, David Logan talks about the five kinds of tribes that humans naturally form -- in schools, workplaces, even the driver's license bureau. By understanding our shared tribal tendencies, we can help lead each other to become better individual.
David Logan is a USC faculty member, best-selling author, and management consultant.
Written by Seth Godin Global Achievers Company think Seth Godin is one of the masterminds of marketing. Read this entry to find out why.
10,000 years ago, civilization forked. Farming was invented and the way many people spent their time was changed forever. Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief moments of frenzied panic. It's not crazy to imagine that some people are better at one activity than another. There might even be a gulf between people who are good at each of the two skills. Thom Hartmann has written extensively on this. He points out that medicating kids who might be better at hunting so that they can sit quietly in a school designed to teach farming doesn't make a lot of sense. A kid who has innate hunting skills is easily distracted, because noticing small movements in the brush is exactly what you'd need to do if you were hunting. Scan and scan and pounce. That same kid is able to drop everything and focus like a laser--for a while--if it's urgent. The farming kid, on the other hand, is particularly good at tilling the fields of endless homework problems, each a bit like the other. Just don't ask him to change gears instantly.
Marketers confuse the two groups. Are you selling a product that helps farmers... and hoping that hunters will buy it? How do you expect that people will discover your product, or believe that it will help them? The woman who reads each issue of Vogue, hurrying through the pages then clicking over to Zappos to overnight order the latest styles--she's hunting. Contrast this to the CTO who spends six months issuing RFPs to buy a PBX that was last updated three years ago... she's farming.
In computer jargon, when your hard drive becomes overwhelmed with too much information it is said to be fragmented—or “fragged.” Today, the rapid and unsettling pace of change has left us all more than a little, well, fragged.
We watch 60-second television commercials that have been sped up to fit into 30-second spots, even as we multitask our way through emails, text messages and tweets. We assume that these small time compressions are part of the price of modern living. But it is more profound than that.
Changes that used to take generations—economic cycles, cultural shifts, mass migrations, changes in the structures of families and institutions—now unfurl in a span of years. Since 2000, we have experienced three economic bubbles (dot-com, real estate, and credit), three market crashes, a devastating terrorist attack, two wars and a global influenza pandemic.
Game-changing consumer products and services (iPod, smart phones, YouTube, Twitter, blogs) that historically might have appeared once every five or more years roll out within months. In what seems like the blink of an eye one giant industry (recorded music) has been utterly transformed, another (the 250-year-old newspaper business) is facing oblivion, and a half-dozen more (magazines, network television, book publishing) are apparently headed to meet one of those two fates.
Prof John Kotter is arguably the world's leading expert on leadership and change. Following 2 years of research ISB international and Global Achievers Company have joined forces to bring the world's leading change program to Australia and New Zealand. Leading Bold Change… an interactive workshop experience that teaches leaders at all levels to drive change through the practical application of John Kotter’s PROVEN PRINCIPLES for effective change. Based on his New York Times Best Selling book ‘Our Iceberg is Melting’
Hurry - Book Now for this special pre-release price to GAC members as this program has only 100 places and will sell out quickly
Registration Rates:
The 1 day public program is $895 pp including GST
The Train The Trainer Workshop is $2200 pp including GST (this includes a ticket to the Public Program in either Melbourne, Sydney, Brisbane or Canberra)
Please note Leading Bold Change is facilitated by Greg Kaiser (Dallas USA) and Paul Rigby (UK). Prof John P Kotter endorses this program but will not be in attendance.
The Penguin Experience…
Builds capacity for embracing change in an uncertain world.
Gives people, at all levels, critical leadership skills
Accelerates specific change objectives in any major organisational initiative
Brings to life the principles examined in John Kotter’s book Leading Change as well as award winning Our Iceberg is Melting
Audience Goal
Individuals who may or may not have a specific change goal but who nonetheless should be counted on to take action when they see things that need to be done Increase level of change readiness. Choose at least one goal during the workshop for which they will create a structured Individual Action Plan to guide their efforts Teams with specific change goals that are responsible for implementing part of a change effort Accelerate achievement of change goals – and will leave with a structured Team Action Plan to guide their efforts
Outcomes for Program Participants
Leave with a thorough understanding of the characteristics of leading successful change efforts
Understand the importance of having leaders at all levels – that identify things that need to change (get done) and take action
Learn from and provide insights to other participants in the workshop
Understand the forces that affect successful change; both positively and negatively
Assess the current state of the organisation’s own efforts to effectively deal with and embrace change
Identify (at least) one thing that needs to be changed that is within the influence of each individual or team
Create a visual map of the current state of their organisation within the context of changes that affect it
Complete a gap assessment to identify where change readiness gaps are, where to place emphasis, to effectively lead and implement change
Work individually, or in teams, to complete an action plan that guides decision making, provides a record of their intentions and structures their actions back on the job
Dates and Venue
12th May 2010, Melbourne 17th May 2010, Brisbane 18th May 2010, Sydney 19th May 2010, Canberra 20th May 2010, Canberra, Train the Trainer
Train The Trainer
Want to be an expert trainer of Leading Bold Change in your organisation?
Only 20 places are available for this unique workshop experience. Train The Trainer particpants must attend a one day public program prior to this course and must train at least 50 people in the first year (workshops are $200 USD per person which must be purchased through Global Achievers Company). Register at www.globalachieverscompany.com or 1300 309 039)
Small business is by far the leading job creator, and entrepreneurship the leading engine of American economic renewal. As unemployment swells, small business prowess is needed more than ever. But can a small company be a SuperCorp, like progressive larger companies such as IBM and Procter & Gamble? Undoubtedly some smaller companies can leap tall hurdles in a single bound -- or, in Google's case, leap from zero dollars to billions in less than ten years. Although flying that high is rare, small companies can gain power through strategic social responsibility, whether their products are chocolate chips or computer chips. Among my candidates for SuperCorp of the Future is a Boston residential real estate developer with 60 employees and big growth ambitions. The founder is firmly committed to end-to-end responsibility for his subcontractors' work, their vendors' quality, and his tenants' amenities. He values community service, green building technology, and workplace...
An interview with John Kotter, Professor Emeritus, Harvard Business School.
Without a true sense of urgency, any change effort is doomed. Watch John Kotter discuss the need for urgency and how managers create and sustain it in their organizations.
At TEDxUSC, David Logan talks about the five kinds of tribes that humans naturally form -- in schools, workplaces, even the driver's license bureau. By understanding our shared tribal tendencies,...
Written by Seth GodinGlobal Achievers Company think Seth Godin is one of the masterminds of marketing. Read this entry to find out why. 10,000 years ago, civilization forked. Farming was...
In computer jargon, when your hard drive becomes overwhelmed with too much information it is said to be fragmented—or “fragged.” Today, the rapid and unsettling pace of change has left...
Written by Seth Godin
Prof John Kotter is arguably the world's leading expert on leadership and change.
